Marketing

Building Your Brand

At OwnersChoice, we know that offering great services to your members is only the beginning. The next step is marketing: telling your members what you’re offering and why it’s the best option for them.

Marketing is important, but it doesn’t have to be complicated. As an OwnersChoice partner credit union, you have access to a full range of professionally designed marketing materials, from brochures and posters to website options.

An effective marketing campaign needs a variety of ways to get its message out. We’ve developed impactful materials that work together as a cohesive campaign that will reach your members no matter where they are or how they connect with you. The best practice is to utilize 2-3 of the campaign items, both print and digital, in order to have the biggest impact with members.

First-Time Home Buyers:

This campaign speaks to options specifically for first time homebuyers, FHA, VA and USDA, as well as conventional mortgages. This is a great way to build awareness and interest in your mortgage offering with this important demographic.

Home Buyers:

This campaign speaks to a broad range of homebuyers, people who may be selling their first house and buying a new home, buying a second home, or those looking to refinance their current mortgage.

Printed Marketing Materials

Posters
Grab their attention when they walk in the door.

Brochures
More detailed information they can take with them.

Statement Inserts
Reach them at home.

Digital Marketing Materials

Web Banner Ad
A great way to build awareness of your mortgage offerings when members visit your website

Web Button #1

Web Button #2

Monitor Ad

E-mail Copy

Newsletter Article

Web Copy